Feb 23, 2019
Welcome to this episode of Sauna Talk. Today on the bench we are joined by Omar Ansari, founder and owner of Surly Brewing Company. For those not in Minnesota, Surly Brewing, as of 2018, is reported to be the third largest brewery in Minnesota. Producing 93,000 barrels per year. Surly brewing made the list of top 50 brewers in the United States, and will be knocking their way down on that list, I'm sure.
The Surly beer hall and garden, located between downtown Minneapolis and St. Paul is a, well, a very large facility that packs them in and has quickly become a destination point for locals and visitors to the Twin Cities.
For those of us in Minnesota, Surly needs no introduction. For example, anyone attending the recent Neil Young concert at the Orpheum Theater in Minneapolis, looking around before the lights went down, we could easily identify and loose count of the number of fans sipping from the iconic red and black Surly Furious 16 oz. can. Surly has become part of the fabric of Minnesota.
But little known about Surly is its founder Omar's love and support of the authentic sauna experience. Omar has been a huge supporter of the 612 Sauna Society. The connection and credit goes to Margie Weaver who at the time was Omar's yoga instructor. Margie arranged for Omar to meet up with 612 Sauna Society Founder JP. Once Omar felt the heat, the intention, and the idea of the 612 Sauna Society, he extended himself graciously to help expand authentic sauna in the Twin Cities of Minneapolis/ St. Paul.
612 Sauna Society has had residencies within the Surly Brewing Courtyard. This gesture, at the time, was uncharted grounds. Today, the idea of meeting friends on the sauna bench, partaking in a few sauna rounds, then a libation and a bite to eat at Surly Brewing may seem like a logical and natural thing to do, as this is done in Scandinavia all the time.
Yet despite Minnesota's long heritage of Finns and Northern Europeans familiar to sauna, as well as a cabin sauna culture that dates back generations along the shoreline of many of Minnesota's 10,000 lakes, the urban sauna concept (in the public domain) was very abstract and foreign in Minneapolis/St. Paul. as recently as just a couple years ago.
In this episode of Sauna Talk, you'll hear about the origins of
Surly Brewing: Omar jumping on the pent up demand of craft beer in
the Upper Midwest.
How Omar Surlyman was able to plow through the challenging task of
getting an archaic, restrictive law changed to allow craft brewers
to sell beer and food on sight, forever now known as the Surly
Bill.
Omar Ansari put craft beer in cans at a time when it was all 12 oz.
glass.
Omar Ansari embraced authentic sauna in the public domain.
Omar Ansari is like us, he enjoys the heat up and the cool
down.
This evening we joined Omar on the sauna bench with a couple of Surly employees and their spouses, who were graciously quiet while I conducted this interview. Yet we "pass the microphone" and you will be introduced to them as well.
Omar Ansari is not unlike European business owners who work hard, no doubt, but who have a beer with their staff, and hang out socially as well as on the sauna bench and between sauna rounds, presenting themselves as just another person. Sauna is the great equalizer and Omar Ansari displays this and shares this in his own backyard sauna on this cold Minnesota winter's night.
The Friday Happy Hour is alive and well. And tonight we are joined on the sauna bench with a Minnesota Craft Brewing legend: Omar Ansari, founder and owner of Surly Brewing Company.